B2C PRODUCT DESIGN
SELECTO
Hospital management application
Enhancing Efficiency and Patient Care with Advanced Technology Solutions. From Scheduling Appointments to Managing Patient Records: A Comprehensive Solution for Hospitals and Healthcare Providers.
A hospital management application is needed to streamline these processes and improve the overall efficiency and effectiveness of hospital operations.
Competitor Feature Audit
We selected features to analyze based on what Jobble’s platform would need to be successful.
Our evaluation of the way each product handled relevant features led to several key realizations, the most important of which was that this product needed to be simple enough that it didn’t require special training to advertise jobs, but robust enough to meet the needs of enterprise-level recruiters.
User Interviews
We then went directly to the source to hear from our target users: the recruiter. We sought to understand how they managed their days, which tools they used, and to uncover any painpoints or unmet needs.
Our Solution
Streamlining the job upload process
The platform needed to be scalable to meet the needs of users with only a couple jobs to those with a few thousand jobs.
Whereas competitor ad platforms rely heavily on the use of CSV files for uploading jobs, which can be messy and finicky, we opted to have users sync their Applicant Tracking System (ATS). Their ATS already contains all the required job data so this was a much more scalable solution when uploading a large number of jobs. Plus, it meant the job data in the platform stayed current as updates are made in the ATS.
Managing application forms in bulk
Being the point of conversion for every job application is critical to be able to provide accurate, valuable insights and recommendations to users, but this means users would have to create application forms for each and every job they advertise through the platform. We designed a tool to make it easy to:
Create and assign application questions to multiple jobs
Make edits to questions in bulk
Customize question types
Managing application forms in bulk
Being the point of conversion for every job application is critical to be able to provide accurate, valuable insights and recommendations to users, but this means users would have to create application forms for each and every job they advertise through the platform. We designed a tool to make it easy to:
Create and assign application questions to multiple jobs
Make edits to questions in bulk
Customize question types
Managing application forms in bulk
Being the point of conversion for every job application is critical to be able to provide accurate, valuable insights and recommendations to users, but this means users would have to create application forms for each and every job they advertise through the platform. We designed a tool to make it easy to:
Create and assign application questions to multiple jobs
Make edits to questions in bulk
Customize question types
Managing application forms in bulk
Being the point of conversion for every job application is critical to be able to provide accurate, valuable insights and recommendations to users, but this means users would have to create application forms for each and every job they advertise through the platform. We designed a tool to make it easy to:
Create and assign application questions to multiple jobs
Make edits to questions in bulk
Customize question types
Conclusion
The design process for any new product is not linear. When redesigning an existing product, much of the groundwork is already in place and it’s an exercise in working within the existing contraints to iteratively improve the experience based on user data. But for a new product like this, everything from the target market to the value proposition to the pricing model needed to be determined. This platform was created to fill a gap in the market, so it was necessary to truly understand the needs and painpoints of the target users’ existing workflows, as these were the guideposts that informed every strategic design decision we made.
Over a period of 6 months, in collaboration with the amazing team at Jobble, we went from concept to developer-ready. The result is a product that enables in-house recruitment teams to take control of advertising their jobs, without compromising on reach or cost-efficiency and without requiring special skills.