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📦 Case Study 1: E-commerce Brand — ROAS Improvement
Client: Online fashion retailer Goal: Increase return on ad spend Budget: $10,000/month
The Problem The client was running broad Shopping campaigns with no negative keyword strategy. Spend was high, conversions were low.
My Approach
- Restructured Shopping campaigns by product category
- Built a layered negative keyword list (500+ terms)
- Introduced Smart Bidding with Target ROAS
- Created separate campaigns for bestsellers vs. new arrivals
Results
| Before | After |
|---|---|
| ROAS: 1.8x | ROAS: 5.2x |
| CPC: $1.45 | CPC: $0.87 |
| Conv. Rate: 1.2% | Conv. Rate: 3.8% |
| Monthly Revenue: $18,000 | Monthly Revenue: $52,000 |
“[Your Name] completely transformed our Google Ads. Revenue nearly tripled in 3 months.” — Client, Fashion Retail
🏠Case Study 2: Real Estate Agency — Lead Generation
Client: Local real estate agency Goal: Generate qualified buyer/seller leads Budget: $3,500/month
The Problem Previous agency was targeting broad location terms, leading to expensive, unqualified leads at $120+ per lead.
My Approach
- Switched to hyper-local keyword targeting (neighborhood-level)
- Created separate ad groups for buyers vs. sellers
- Built a dedicated landing page with a lead form
- A/B tested 4 ad copy variations
Results
| Before | After |
|---|---|
| CPL: $124 | CPL: $38 |
| Monthly Leads: 18 | Monthly Leads: 67 |
| Qualified Rate: 22% | Qualified Rate: 61% |
“Best investment we made all year. Leads are higher quality and cost a fraction of what we paid before.” — Agency Owner
💻 Case Study 3: SaaS Startup — Trial Sign-Ups
Client: B2B project management SaaS Goal: Drive free trial sign-ups Budget: $7,000/month
The Problem High CPC on competitive SaaS keywords ($8–$15/click) with a low Quality Score dragging up costs.
My Approach
- Improved Quality Scores from avg. 4/10 to 8/10
- Targeted long-tail, mid-funnel keywords
- Introduced RLSA (Remarketing Lists for Search Ads)
- Created a dedicated trial landing page (no nav distractions)
Results
| Before | After |
|---|---|
| Avg. CPC: $11.20 | Avg. CPC: $4.30 |
| Monthly Trials: 41 | Monthly Trials: 148 |
| Cost per Trial: $170 | Cost per Trial: $47 |
🛠️ My Process
1. DISCOVER → Understand your business, goals, and competitors
2. AUDIT → Review existing account (if any) for quick wins
3. STRATEGIZE → Build campaign structure, keyword plan & budget allocation
4. LAUNCH → Set up campaigns with tracking, bidding & ad copy
5. OPTIMIZE → Weekly reviews, A/B testing, bid adjustments
6. REPORT → Monthly reports with clear insights & next steps
🏅 Certifications
- âś… Google Ads Search Certification
- âś… Google Ads Shopping Certification
- âś… Google Ads Display Certification
- âś… Google Ads Video Certification
- âś… Google Analytics (GA4) Certification
- âś… Google Ads Measurement Certification
đź’¬ Testimonials
“Working with [Your Name] was a game changer. Within 60 days, our leads doubled and our cost per acquisition dropped by 40%.” — Sarah M., E-commerce Director
“Incredibly analytical and transparent. I always know exactly where my budget is going and why.” — James T., SaaS Founder
“Finally, a Google Ads specialist who actually understands our industry. Highly recommend.” — Rina K., Real Estate Agency Owner